Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties.

Common qualitative research designs include ethnographies, grounded theory, case studies, participant observation, interviewing, and focus groups. Quantitative research takes on a positivist ...

However, quantitative data lacks specific opinions and doesn’t always allow a business to see exactly what its customers think.

Balanced market research should combine the “what” (quantitative) with the “why” (qualitative), offering a holistic view that accounts for both data points and human experiences.

This academic conference grew out of the Quantitative Marketing and Economics journal, founded at Booth in 2003 by Peter E. Rossi, PhD ’84, whose widely published research has influenced web-based ...

Quantitative financial market analysts often come from mathematics or physics backgrounds rather than finance related fields, and they are a major source of employment for people with physics and ...

BERWYN, PA — Envestnet (NYSE: ENV) has launched the Options Strategy Quantitative Portfolio (QP) to help investors manage ...