Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...
As Media Monitors reports have shown, wireless carriers are using radio ads in the holiday season to get their messages out amid strong competition for end-of-year tech upgrades. Now Audacy ...
The latest in a series of insights offered by Borrell Associates suggests that, for some 1,130 local ad buyers, the vast ...
Matt Spiegel has great hair. Matt Spiegel reads radio ads for a company that will make you think you can have great hair too. The problem, however, is Spiegel’s hair has not been helped along by ...
Local broadcast television and, to some extent, spoken word radio stations, have a growing challenge: some marketers don’t believe their ad messages mesh well with news or talk programming that ...
A TV and radio booze ad ban comes into effect tomorrow in what campaigners say will be a big blow to the makers of Guinness. Under new laws, no alcohol ads will be allowed from 3am to 9pm on TV, ...
Radio Ink is known as the “management” brand ... we’re the easiest morning read, which means your ads are, too!