Allen Iverson was instrumental in Reebok's rise in the basketball shoe market during the 1990s. The Reebok Question and ...
Allen Iverson's shoe deal with Reebok is often credited for saving the ... In 2015, Robert Littal of Black Sports Online ...
That's where Iverson's lifetime deal with Reebok allowed him to bounce back from financial insecurity. Iverson had initially signed a 10-year, $50 million contract with Reebok when he was drafted ...