It all changed with the emergence of RCS - or ‘rich communication services’. As the name suggests, these advanced messages ...
Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...
One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand ...
Consumer365 explores how Klaviyo's AI-driven marketing automation enhances customer engagement, drives revenue, and simplifies multichannel ...
Consumer365 has identified Klaviyo as one of the top SMS marketing platforms for 2025. This recognition highlights Klaviyo’s ability to deliver personalized, data-driven messaging solutions that ...
Baesman, the retail marketing firm, and Listrak, the cross-channel marketing automation solution for retailers, have teamed up so Baesman can offer Listrak's email and SMS services to its clients.