Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

We all know words have power – but the fonts those words are written in can have just as much. Font psychology is the study ...

Recommended substitute fonts are noted below. The serif typeface for print applications is Chronicle. Chronicle is a complete family of typefaces offering regular, semibold and bold, with separate ...

Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section provide guidelines for each. Campton and Akkurat Pro are our sans ...

CU Boulder has a primary brand typeface—Helvetica Neue—and a secondary serif brand typeface—Noto Serif. When applied in the appropriate contexts, the fonts work together to provide visual interest and ...

Most commonly used fonts can be broken into two types: serifs and san-serifs. Serif fonts, like Times New Roman and Garamond, have decorative “wings” and “feet” on letters — called ...

1. Click into a Google Suite application eg slides. 2. Locate the font drop down and press 'more fonts'. 3. Type 'Source Sans Pro' or 'Source Serif Pro' into the search bar. 4. Click 'add' and the ...

They are often associated with tradition, professionalism, and reliability. Brands like Vogue and Rolex use serif fonts to ...

Airbnb has become the latest brand to venture into the world of bespoke fonts, unveiling its own typeface called Cereal. The sans-serif font has been developed by Airbnb’s in-house design team in ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and ...