A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first ...

Toyota hit a home run with a campaign that's captivated audiences and become a landmark for clever advertising. Their slogan?

Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters ... So far, the company has released several examples of the campaign to highlight the Miata ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...