From holiday stocking stuffers to a coming-of-age first watch, these six new timepieces are all less than $1,000, so they won ...

Swatch and Omega have launched yet another MoonSwatch, and this time, the affordable chronograph introduces a brand-new ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get ...

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...

A second drop from the “Break Free” collection, as Swatch is calling it, showcases something really special: a watch based on the original artwork given to Swatch and used to create the Modele Avec ...

With the earth phase subdial positioned at 10 o’clock, Swatch has captured the essence of how Earth appears from the Moon. The planet’s image changes to reflect its cycles just like a moon phase, and ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...