adexchanger4h
Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market
Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are ...
Full Circle? Old TV Ad Models Are Moving To Streaming—But With A Twist
As streaming services gained momentum, they sought a different approach to financing their platforms. Instead of relying on ...
Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?
Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
Ad wars begin in closely watched Wisconsin Supreme Court race
Ad wars in the hotly contested race for control of the Wisconsin Supreme Court are beginning. Republican-backed candidate ...
TV Technology17h
T-Mobile Ramps Up Ad Business With $600 Million Vistar Media Acquisition
BELLEVUE, Wash. — T-Mobile is further expanding its advertising business with the announcement that it has entered into a ...
DIRECTV Advertising ‘Sets TV Free’ at CES 2025; Announces Programmatic Enablement of Linear Satellite Inventory
DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV ...