While competition for consumers' attention is fierce, text (or SMS) marketing is emerging as a powerful solution to boost ...

In today’s competitive business environment, effective communication and streamlined lead management are critical for success ...

Easterling uses Community, a text-marketing startup backed by Ashton Kutcher that enables celebrities, influencers, and more recently businesses and media brands like ViacomCBS to send texts ...

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.

but we'll typically look at a text right away. That's why many people are receiving a lot more marketing texts lately.

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

The Federal Communications Commission’s (FCC) rule requiring telemarketers to obtain one-to-one consent for autodialed calls/texts and robocalls ...

SMS marketing is a growing channel, but you've got to stay compliant with regulations. Here's what to know and do. SMS marketing is a great marketing strategy for companies of all sizes and ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

Here are five situations when using plain-text emails can make good sense. Although these are bulk emails typically sent by marketing automation platforms, using a plain text format gives them the ...

Now in its 12th edition, Marketing Management is the most widely used text in graduate business schools, having been translated into more than 25 languages. Kotler has produced dozens of other books, ...

Describe text classification and related terminology (e.g., supervised machine learning). Apply text classification to marketing data through a peer-graded project. Apply text classification to a ...