In the coming year, marketers will reach shoppers through podcasts souped up with video and new sports like Major League ...

Post-game follow-ups help extend the campaign’s life, transforming a single ad into a sustained narrative. Platforms like ...

In the most competitive holiday season in years, major U.S. retailers Target and Walmart are spending more on ads to reach ...

Trust in Influencer Marketing report is here and there are a few stats about consumers’ trust in influencers and how they ...

Frank McCourt, former owner of the Los Angeles Dodgers, wants to purchase TikTok with a group of partners ahead of the ...

Show,' nostalgia (plus big stars, less politics and a focus on its 100 million-plus social reach) has been a winning formula ...

How much money will Instagram make next year? $32bn in the US alone, according to the latest predictions from research firm ...

Instagram is set to account for more than half of Meta Platforms' advertising revenue in the United States next year, as the ...

American billionaire Frank McCourt is preparing to bid for the Chinese-owned short-form video platform TikTok by radically ...

LONDON (AP) — European Union regulators said Tuesday they're investigating whether TikTok breached the bloc's digital ...

Frank McCourt says his bid for TikTok is part of a broader mission to move millions of people to healthier online platforms. ...

Marketers are beginning to prepare for a world without TikTok. Plus, TV manufacturers are more focused on user tracking and ...