Discover the key marketing trends that will define and drive brand strategies in 2025 for unparalleled success.

Brands are striving to promote their ... Retail Survey. These trends demonstrate how online shopping continues to mature, improving the customer experience from the moment of discovery to a ...

Here are a few key trends which are expected to shape the ... the need for secured transactions and safe online shopping ...

Online retail platforms are increasingly becoming a dumping ground for low-quality products—which, over time, only serves to tarnish the retailer's reputation and dent sales. But new research from a ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

Generation Z's approach to brands is part of what ... she resells it online. "Older generations grew up without this technology and being able to shop online," she said. "I literally order ...

TikTok Shop has surpassed retail giants Shein and Sephora in the battle for US shoppers, according to a new consumer trends report.

Social media evolution makes businesses redefine their marketing strategies continuously, looking for new ways to engage ...

The data also reveal subtle yet significant shifts in consumer shopping ... indicating trends that more consumers will likely adopt in the coming years. Gen Z is prioritizing organic or sustainably ...

While the Black Friday holiday weekend ushered in the holiday shopping frenzy, the landscape of online shopping ... they experience brands. Let’s explore how these key trends in influencer ...