European soccer’s governing body UEFA has launched its last tender process for sponsorship rights across its lower-tier men’s ...

The upcoming commercial cycle will span five years from 2025 to 2030 but shorter-term deals remain a possibility.

Fans are only just discovering that there is an incredible hidden piece of technology that is in use for Champions League ...

An article by James English, managing partner at the Fuse international sports and entertainment marketing agency.

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This has turned it into a successful business with attractive sponsorship agreements and media contracts. Manchester United dramatically winning the 199 UEFA Champions League Final showed how wild the ...

Crypto.com has pulled out of a sponsorship deal with Uefa for the Champions League, the BBC understands. The agreement, worth £428m over five seasons, is said to have fallen through at the "last ...

CHAMPIONS LEAGUE matches have been using incredible hidden technology all season long. But have you noticed it? Viktor ...

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Barcelona have agreed to sign a staggering record sponsorship deal with Nike, according to reports from SPORT and Mundo ...

The economic returns represented a ROI 17 times greater than the budget to organise the final provided by local authorities.

The top four teams qualify for the UEFA Champions League, which is the most high ... The EFL Cup (aka the League Cup, or its current sponsor name Carabao Cup) winner normally is the representative.