A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

For targeting, what works best are direct mail, the telephone and print advertising. If you're selling a product for boat owners, you could rent any one of a number of lists, mail a package and then ...

Even though I started mostly doing direct mail, whenever there was something testable with our creative or with our products, I would look into it—whether it was TV or radio or newspaper advertising ...

A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most ...

U.S. brands will grow their spending on direct mail by an estimated 2.6% in 2024 for a total of $37.3 billion. This reverses 2023’s double-digit spending decline, although the number still hasn’t hit ...