This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.

The release of the draft rules for India’s Digital Personal Data Protection (DPDP) Act on January 3, 2025, has sparked intense debate among marketers and advertising agencies. They were aimed to ...

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

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Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.