You've been promising your team they were almost done, but suddenly you're facing provisional ballots and maybe even a ...

For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

Explore the intriguing connections between politics and America's favorite pastime, baseball. Find out how analytics and ...

AAPI voters could be the key to the 2024 election. Are candidates doing enough to win their vote? Find out what’s at stake.

As Taylor Lorenz and others have pointed out, after Donald Trump was declared the winner of the 2024 election, Dana White, ...

As the calendar ticks closer to November and the cycle nears a close without the kind of sensational hacking story that ...

The political ad industry appears less flummoxed than in the past by last-minute end-of-cycle marketing restrictions by platform companies. Alphabet, for instance, has told advertisers that ...