Discover how combining explicit and implicit methods in research provides a comprehensive understanding of human behavior. By ...

Discover the history and science behind Starbucks' Pumpkin Spice Latte (PSL)—an iconic fall favorite. This blog explores the ...

Unlock the potential of neuroscience education with iMotions Online. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

This article examines the ongoing architectural debate surrounding styles for American government buildings. It tests the results of the 2020 National Civic Art Society survey that found 72% of ...

The article introduces the I DARE (IULM Dataset of Affective Responses), a new multimodal dataset for affective computing, collected to advance neuromarketing and consumer neuroscience research. This ...

Women founders frequently appear to encounter varied and often negatively biased decisions from investors. Our study builds on the theoretical and practical interest in understanding whether and how ...

The teaching process involves complex, multifaceted relationships. For this reason, teachers’ engagement in teaching can be shaped by factors such as the teacher’s goals, the conditions of the ...

Recent changes in the consumption habits of the population suggest consumers have increased the number of purchases of take-out and livery food. This trend comes with unintended negative externalities ...

Pupillary contagion occurs when one’s pupil size unconsciously adapts to the pupil size of an observed individual and is presumed to reflect the transfer of arousal. Importantly, when estimating pupil ...