This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Snap Inc has appointed Ankit Goyle as head of marketing for India. He brings over nine years of experience from Apple, where he led category marketing and demand generation for iPhone and AirPods, ...

Once seen as a tool for purely technical tasks, artificial intelligence (AI) is increasingly being integrated into the world of art, design and technology today. While these tools help in creative ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

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