Read to discover how aligning purpose and brand creates the foundation for determining balance between sales activations and ...

As Generative AI tools advance at an unprecedented pace, it’s no longer a matter of if AI will shape your marketing strategies, but how you can strategically employ it to gain a competitive advantage ...

Just when you think you've seen it all, P&G is forced to address teens eating detergent pods, Elon Musk sets X's press email ...

An overview of CIM our history and services. I would like to receive communications from CIM about marketing sector specific news. Thank you for subscribing to our Newsroom email. You will receive the ...

Why do ambitious marketers become CIM members? Joining our global marketing community extends beyond just support - you'll discover an environment dedicated to nurturing and advancing your career. It ...

An overview of CIM our history and services. I would like to receive communications from CIM about marketing sector specific news. Thank you for subscribing to our Newsroom email. You will receive the ...

We all know that brands grow by understanding their customers. In the world of fast moving consumer goods (FMCG) this has never been more important. Join Lesley Ann Gray, Strategic Insight Director at ...

We are seeing the marketing environment continuously changing in today's complex world and many marketers are still facing uncertainty about their future, so being able to support each other has never ...