Discover what our Business Transformation Principal Consultant & CXM Strategy Lead, Niyi Duro-Emanuel, has to say on the top considerations for marketers ahead of 2025.

Dentsu, the integrated growth and transformation partner, today announces it is teaming up with Salesforce, the world’s ​#1 AI ​CRM, to launch Smarter Media. The solution enables faster monetisation ...

Irwin Mitchell asked Merkle B2B to bring to life their already established positioning, ‘Expert Hand. Human Touch’, to create a compelling and emotive brand campaign designed to drive awareness and ...

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q wanted to ...

Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets. Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust the bids based ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

We take a look at the growing impact of retail titans and how perfect customer personalization will become a reality in our "Retail in the age of Bigger Bolder Brands" Shopper DNA webinar.

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

In this "Retail in the age of Universal Activism" Shopper DNA webinar, we talk about how consumer identity is becoming entwined with beliefs around issues such as privacy, ethics, diversity, ...

Currys previous marketing campaign setup had not been upgraded for a while, meaning that there were often operational inefficiencies. Through the technical challenges of their current system, Currys ...