Rarely a week goes by that I don’t receive a phone call from someone asking me if I can help them get in to the sports marketing business. When I ask the callers what their qualifications are, they ...

Merriam-Webster (2007) defines bias as a “bent or tendency; an inclination of temperament or outlook; especially: a personal and sometimes unreasoned judgment.” Gender bias further defines the ...

All athletic trainers should be concerned with how stress and anxiety affect their athletes. Many athletes struggle with stress and anxiety on a daily basis. Each athlete reacts to the stress and ...

Black people in the US have achieved a lot in athletics since being allowed into main stream sport in the late 1940s. However, the overwhelming obsession with selected sports by the people of color ...

It could be said that the world’s best athletes are always in control. It can be defined as mental control, as their recognition of specific situations within the game and how they can appropriately ...

Over the last few years, sporting equipment has become very high-tech. Almost everyone that uses today’s sporting equipment has seen a number of changes due to modern technology. In the last five ...

Michael Vick replacing Kevin Kolb as the starter is more interesting to the common fan than news about concussions. But the same week Kolb went out with a head injury, medical observers criticized the ...