Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on ...

The Professional Women's Hockey League on Monday revealed the names and logos for its six franchises after playing its inaugural season without them. The Boston Fleet, Minnesota Frost, Montréal ...

Perhaps the most meaningful branding moment of the Professional Women’s Hockey League’s inaugural season came when Molson sponsored the movement of player nameplates from above the jersey number to ...

OpenAI is in need of a new typeface, but a recent reveal of a new logo left some employees mystified, Fortune has learned.

Hockey star Hilary Knight wouldn’t expect anything less.More than a year after the circuit was founded, the Professional ...

The thing about baseball, and it’s always been this way, is that the game itself is so enchanting, riveting and charmingly ...

The change from 'WWF' to 'WWE' was not an example of Vince McMahon's genius, but necessitated by a number of factors that ...

The PWHL's Toronto Sceptres are "almost ready to rule the rink" with their new branding in place. Here's a look at Toronto's ...

PWHL names and logos are out and the debate around who hit ... If they keep the jersey classic, this could really pop. If they add additional flair, this could jump to cartoon superhero logo ...