Nearly 40 years after its introduction, and five years since it was pulled from stores, Jolt Cola is being relaunched as a cola-flavored energy beverage.

A blast from the past is returning to shelves with even more of a kick. Sports supplement company Redcon1 is bringing back ...

This is the year global advertising pushed creative boundaries, delivering powerful stories that connected with audiences on ...

For Damon Carson, the inspiration to start his six industrial thrift stores came from a conversation in 2010. An airbrush ...

Varun Beverages’ strong execution, expanding portfolio, international growth, and industry-leading margins make it a solid ...

Havas India appointed John Thangaraj as chief strategy officer of Havas Creative Network India. His remit included Havas ...

Dabur, Coca-Cola, ITC and more took up on-ground sampling and experiential marketing to integrate the brand experience into ...

Jolt Cola, the soda brand that gained attention in the 1980s for offering “all the sugar and twice the caffeine,” is heading ...

SHREVEPORT, La. - One of the exciting events that happens with the Independence Bowl each year is the Coca-Cola Fan Fest and ...

Gush Mundae, 53, won his first advertising accounts by posting old boxes of tea to prospective clients, asking if they ...

While "sportswashing" has drawn extra attention due to initiatives like the Saudi Arabia-backed LIV Golf circuit, a global movement argues that one group has been doing it for almost a century — soda ...

Netflix has been receiving a mix of praise and jeers for its first NFL broadcasts, but one of the most controversial aspects is a commercial. Coca-Cola paid to have its now-infamous 2024 Christmas ad ...