Warner Bros. Discovery, Inc.'s dip presents a buying opportunity despite financial struggles, with a focus on stabilizing ...

Artificial intelligence (AI) is rapidly becoming an indispensable tool for brands seeking to engage consumers in more ...

In its latest report, Coresight Research makes six predictions around trends that will transform U.S. retail throughout 2025.

Word-of-Mouth Advertising Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service Word-of-mouth advertising is ...

The media and advertising industry in 2024 excelled at using weasel words to describe something difficult to do or hard to ...

A holiday shopping season ending Tuesday? That is sooooo 2024. Retail experience experts are already focusing on what will be hot in 2025 — not so much what ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Amid the continued wave of consumer class action lawsuits targeting the use of cookies, pixels, beacons, and other tracking ...

But that image melted away when they were paired for 90 minutes with several adults a good decade or two past “old,” and they ...

Going by his record in the marketing communications space, there can be no disputing that Biodun Shobanjo has the Midas touch ...

The NCAA’s decision to kick it up to the NGBs proved more restrictive in some sports like swimming. A policy introduced by ...