Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their behaviors are tracked and monetized?

Amazon is expanding its advertising business by allowing retailers to utilize its advanced ad technology through a new offering called Amazon Retail Ad Service. This development aims to provide retailers with customizable ad solutions while further solidifying Amazon’s position in the digital advertising landscape.

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results,

Amazon (NASDAQ:AMZN) is ending its "Prime Try Before You Buy" service at the end of January, The Information reported Friday, citing notices the company sent its U.S. users. The service let Prime members order clothing,