The NBA has transitioned through brands like Wilson, Sand Knit (Champion), and Reebok. In 2015, Nike became the NBA’s ...

JMU climbed to the top of Group of 5, but crashing a power conference will require endurance and more realignment churn.

With the end of the WNBA regular season and playoffs looming, here are the top 10 pregame looks from the 2024 season.

Dana Frider introduces her new brand, FREEDÈR, featuring 25 pieces combining stylish comfort and freedom of movement, ...

Rutgers-Michigan State at Madison Square Garden? A closer look at that, plus three takeaways on an intriguing schedule.

Michael Jordan is arguably the greatest basketball player of all time, but his elite talents aren’t confined to the ...

Priced at $130 at Nike.com, the Luka 3 sneakers — which were originally released in July — from Jordan Brand feature fluid ...

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WNBA All-Star Angel Reese has landed on the Sports Illustrated Power List as well as a Reese’s Puffs collaboration.

New Orleans Pelicans star Zion Williamson joined a slew of NBA stars for Jordan Brand's China tour. The former top draft pick showcased his athleticism to entertain his Asian fans. In a clip ...

Portland is getting a WNBA expansion franchise that is set to start playing in 2026. While Portland basketball fans are ...

On Tuesday night, HoopsHype's Michael Scotto reported that former NC State basketball bucket-getter Dereon Seabron has agreed to an Exhibit 10 deal with the Detroit Pistons, the franchise that ...