In this fast-moving digital world, where innovation and competition define the tech landscape, having a strong brand identity ...

What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a ...

Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Companies need to protect their brand and longevity, while independent sales reps want the freedom to stand out and connect ...

AI customisation tools make it simpler than ever for companies to create a recognizable and polished brand across all platforms ...

A great brand can be the difference between startup success and failure. Here’s what the biggest brands do, and why you ...

ScottHall.com, the online resource of New York-based digital marketing expert and author Scott Hall, has released a ...

Design agency Wolff Olins made headlines in June with its sophisticated and grounded rebrand for Anno. It moved away from the glossy and fantastical visuals typical in gaming. Anno’s new look features ...