SPOKANE, Wash. — The Professional Bull Riders (PBR) Pendleton Whisky Velocity Tour is coming to the Spokane Arena in January ...

Last weekend in Anaheim, the cowboys were riding lights out. No, it wasn’t a problem with California’s shaky power grid – the ...

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DPC Professional bull riding will bring the excitement of the baddest bulls in the USA versus the best cowboys at the Space ...

Sponsoring Derek Kolbaba comes several months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.

And we’ve got to think that if you ride bulls for a living, you’re gonna need a beer from time to time. Here’s the deal….