The Mahakumbh is set to attract over 400 million visitors, transforming it into a marketing goldmine for brands like ...

The Mela administration has leased out a 100 x 130 ft plot to a private player for a staggering Rs 1.22 crore licence fee, transforming it into a sprawling food court.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

With its spicy, tropical blend of rum and coke the Cuba Libre is a classic summertime cocktail. How did this famous ...

A look at stalwarts from the OOH industry and how they have shaped and built the sector from strength to strength ...

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, ...

Despite Warren Buffett overseeing the sale of more than 266 million shares of Bank of America ( BAC -2.38%) stock since July ...

All roads lead to the Mahakumbh Mela that begins on January 13. Brands too have scrambled on to the Mela highway with smart ...

Four-time Indianapolis 500 winner Helio Castroneves claimed a spot in the season-opening Daytona 500 as part of a slew of rule changes NASCAR announced Friday ...

And it's not just the beer giants who are now vying for share of the spirits industry. Coca-Cola has ventured into the ...

Warren Buffett is a big fan of portfolio concentration and placing large wagers on his best ideas. Kicking off 2025, roughly ...

As part of Clubcard Unpacked, Tesco announced the most popular lunchtime meal deal choices during 2024. The most popular ...