Performance marketing, with its easily trackable metrics and immediate results, has become irresistible to marketing teams. However, this focus on short-term gains often comes at the expense of ...

Insights on how to build a powerful personal brand from visionaries and change makers in the food and sustainability space.

I've had the opportunity to develop brand ... create a sense of collective ownership that will be part of implementing the brand. I've witnessed countless workshops in which the facilitator tries to ...

As we look to begin brand repositioning, we need to keep in mind that it needs to capture "How we want consumers to think and feel about your brand." This process will develop and create several ...

Coursera, founded in 2012 by Daphne Koller and Andrew Ng, is a leading global online learning platform designed to deliver transformative educational experiences. With a mission to make education more ...

All the more reason to take the necessary precautions to protect that great brand once it does exist. In this NH Business Review webinar, attendees will get a crash course on creating a powerful brand ...

Once your brand positioning statement has been created, we need to translate it into key selling messages that will be easily understood by our customers thereby creating a 'call to action'.

When the idea of starting her own brand took hold, she left River Island, did a ski season in Saalbach, a course in project management and started a business plan. “The concept of my collection ...

A brand positioning statement is a concise and compelling expression of how your brand wants to be perceived by your target audience. It defines your unique value proposition, you ...

“We urge Nigerians to support this woman of destiny in our collective quest for a better society,” the statement added. Use your position to create jobs for youths — Miners task Shinkafi ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...