For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Most people remember playing with toys when they were kids. There are memories of brightly colored blocks being stacked, toy ...

Everleigh reveals the secret powers of her new Blume Doll�watch the magic happen!

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Rapper T.I. and wife Tiny begin third infringement trial against L.O.L. Surprise! O.M.G. doll maker after prior mistrial and ...

Walmart just dropped its 2024 top toy list. Our shopping experts rounded up our 15 favorite picks, including several Good ...

ROCHESTER, N.Y. (AP) — The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their ...

Motherhood is a demanding long-term role characterized by having someone almost entirely dependent on you. As these changes ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

When my daughter was small, we bought her a baby doll. I can’t remember if she asked for one, or if it was just one of those ...

Don't miss out on the season's top gifts. Kids will love these holiday gifts recommended by the Amazon Toys team.