Energy drinks contain varying amounts of caffeine, which revs up the system in similar ways to coffee or black tea. Ghost Energy, a collaboration with Anheuser-Busch that launched in 2021 ...
The moves come partly in response to a key executive departure, partly due to the company’s new interest in energy drinks.
On Thursday, Keurig Dr Pepper (KDP) announced plans to buy energy drink brand Ghost with an initial cash investment of $990 ...
In October, Keurig Dr Pepper announced it would spend more than a billion dollars to acquire energy-drink maker Ghost by 2028. “Consumers pick and choose who wins with their dollars. The reality ...
Piper Sandler analyst Mike Lavery initiated coverage on Keurig Dr Pepper with a Neutral rating and a $35 target price, citing ...
The company also named Eric Gorli as president of its $9 billion U.S. refreshment beverage operation, which includes soft drinks, tea and water.
In addition, the energy drink market faced heightened competition from brands such as Keurig Dr Pepper's (KDP) Ghost Energy, Zoa Energy, and C4 Energy.