You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering ...

Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.

Google has its tentacles full these days. While pouring a sea of money into developing so-called generative AI, the company ...

Every year, we analyze the average Google Ads results for landscaping and lawn care businesses and monitor trends based on ...

The tech giant accounts for 90% of web searches in the UK - the regulator will probe whether that harms consumers and rivals.

Data: eMarketer; Note: "Other social" include Snapchat, Linkedin, Pinterest, Reddit and X. "Other channels" include display, search and retail ads. "Connected TV" does not include YouTube; Chart: ...

A hack of location data company Gravy Analytics has revealed which apps are—knowingly or not—being used to collect your ...

The Insurance Institute of Canada (IIC) has launched its national licensing campaign across various digital channels, ...

It’s going to get weirder” according to an article I was sent on generative AI and how searching the web is changing. From ...

The simplest prediction one could make about Apple in 2025 is this: just as 2024 was the year of Apple Intelligence, so too ...