What began as a regional fascination with Korean dramas and pop music eventually evolved into Hallyu—the Korean Wave—a phenomenon that now permeates international culture, technology ...

The Asian Art Museum hosted the Hallyu! Nights Gala, its largest annual fundraiser, raising over $1.7 million to support the ...

South Korea's cosmetic exports topped $10 billion in 2024, driven by the global popularity of K-beauty. China, the US, and ...

Created by the V&A and touring the world, Hallyu! The Korean Wave includes nearly 200 objects and artworks that illustrate the limitless flow of creativity powering the world's biggest ...

or Hallyu, on Indian consumers, particularly the coveted youth cohort. With Season 2 dropping, the question wasn’t if the Korean Wave would continue its surge, but how brands could ride its ...

Gamma brain waves are rhythmic electric processes in nerve cells called neurons. Nerve activity in the brain allows for communication throughout the brain to carry out functions such as memory ...

What do Ilona Maher and the Hallyu (Korean Wave) have in common? At a surface level there's nothing that could draw the two together, one a USA sevens Olympic bronze medalist, the other a growing ...

Phase 1 of Wuthering Waves includes Carlotta and Zhezhi, Phase 2 has Roccia and Jinhsi. New Rinascita characters may be added in later patches, with potential future additions like Zani ...

After snagging the Best Couple award at the Asia Artist Awards, Byeon Woo Seok & Kim Hye Yoon did the same at the APAN Star Awards on December 28. Hallyu Wave fans have barely had any time to ...

What is the current and next Wuthering Waves banner? Otherwise known as Convenes, WuWa banners run on a three-week rotation, which doesn’t give you much time to decide which characters to pull ...

Brittany Mitchell has been a sports fan from an early age, with a keen interest in netball, cricket and rugby. Brittany interned at Rugby Magazine and the Australian Rugby Union before joining ESPN.