MGA Entertainment continues to expand its L.O.L. Surprise! brand by introducing Sanrio to the popular collectible line. L.O.L ...

In 2025, retailers and consumers can anticipate shelves with new playsets, plush, collectibles, craft kits, and more.

Hello Kitty's Sanrio partners with the popular figure brand POP MART to bring its sleepy figure collection to the U.S. for ...

Following a collaboration with Hello Kitty in fall 2024, Sanrio returns to McDonald's Japan with new Happy Meal toys ...

A cuteness overload is coming to Tampa this weekend, all to celebrate a beloved character's milestone anniversary.

Netflix just announced the release of a stop-motion animated series featuring Sanrio characters My Melody and Kuromi from the Hello Kitty universe.

Hello Kitty Island Adventure will be released digitally on the Nintendo eShop for Nintendo Switch worldwide on 30 January 2025.