Shifting Sands: Navigating the Consumer Landscape of 2025 As the retail & online landscape evolves, a notable trend is emerging: a shift from relational to transactional consumers. It is a known ...

This statement rings truer than ever in today’s rapidly evolving advertising landscape. As data proliferates across customer touch points, marketers face the challenge of delivering optimal ...

Advertising giant Omnicom Group said Monday that it has agreed to acquire rival Interpublic Group in a merger that will create the biggest ad agency in the world. The deal, which is comprised of ...

Back in 2013, ad networks Omnicom and Publicis tried to merge citing technological threats. The feeling was that by combining their armoury, they could manage the digital wave sweeping the world ...

Some cryptocurrency exchanges are raising their advertising voices again as the polarizing sector rides a wave of good news. “Go where dollars won’t,” Gemini Trust urges in a new campaign ...

Omnicom Group Inc. has agreed to buy Interpublic Group in a deal that will create the world’s largest advertising company. Under the terms of the deal announced Monday, Interpublic shareholders ...

She studied landscape architecture at Pennsylvania State University, choosing it on a whim, purposely aware of being the only woman in the class. Graduating with honours, she then worked for ...

The best landscape design software is ideal for both amateur and professional designers and gardeners determined to make the most of their outside spaces. Having extensively reviewed the best ...

Jan. 7, 2025 — Researchers have devised a way to improve the accuracy of climate change models for the Global South by integrating historical records kept by ... Climate Extremes in 2024 ...

MADISON, Wis. -- In the wake of the NCAA's multi-billion-dollar settlement regarding revenue-sharing with its student athletes, college athletic departments are scrambling to see how it might look ...

Fox News host Sean Hannity on Friday criticized Google's new holiday shopping ad featuring nonbinary influencer Cyrus Veyssi, calling it "woke" and comparing it to Bud Light's 2023 ad with ...

Ofcom has apologised for what it admits was an "ill-judged" employee post about a job which involves monitoring pornographic websites for illegal content and stopping children accessing them.