Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

“As always, it depends how it’s done. In-app ads must be complementary to the user’s desired outcome. People use an app for a ...

The information comes from hacked files belonging to Gravy Analytics, a location data company whose subsidiary, Venntel, has ...

A hack of location data company Gravy Analytics has revealed which apps are—knowingly or not—being used to collect your ...

Shares of mobile app advertising platform AppLovin (NASDAQ: APP) fell 9.9% in the afternoon session after Bank of America ...

A massive data harvest controversy has been uncovered, with the unwitting involvement of some of the biggest mobile apps in ...

According to Mistplay’s website, users can earn “units” (Mistplay’s in-app currency) based on factors like time spent playing and achievements reached in each game. The app has partnered with over 100 ...

Stop thinking like advertisers and start thinking like producers—invest in stories and formats that build long-term brand ...

Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned ...

As users spend more time on video streaming and video sharing apps, ad revenue for entertainment apps nearly triples in one ...

It seem the T-Mobile Hulu on US perk is now officially part of the T-Life app for new Go5G Next customers, and is slowly ...