"Ultimately, our model will be an important tool for e-commerce ... influences whether consumers purchase a product from an online store." Ivanov's co-authors are Abhijeet Ghoshal, a professor ...
Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School Teaching Note 621-117, May 2021. (Revised October 2021.) ...
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