I heard a new phrase over the Christmas holiday. I thought it was a ‘beaut’ and worth sharing. It’s for all those people who have the best food intentions but then an invisible superpower forces them ...

The enthymeme is a powerful rhetorical tool to influence and persuade others. Here's what it is—and how it's used.

Propaganda involves the spreading of information — including slanted and deceptive information — to get someone to accept a ...

Ad spending surged 40 per cent last year, as Labor spent millions publicising policies such as tax cuts, urgent care clinics, ...

Research highlights the intention economy, where LLMs manipulate user intent, posing ethical challenges in data collection ...

This method aims to form a connection between the consumer and the ad, and therefore also the brand or ... South African brands often use pathos as a mode of persuasion in marketing. A prime example ...

Tech powers like the U.S. and China are pushing for ever more digital fragmentation. The rest of the world often bears the ...

Future-proof your small business with insights into 2025's top trends — from leveraging AI to embracing sustainability and ...

There are many conversations to be had, many avenues to explore. The first step for left-populists, however, is to unshackle ...