Meta Ray-Ban might not be the explosive future being teased by bleeding-edge prototypes like the Orion glasses — Meta's lightweight, experimental pair of true AR glasses that can superimpose the digital world onto the world around you — but they're objectively a good start.

Meta announced it is opening up Meta Lab, a pop-up experiential retail space for its Ray-Ban Meta Smart Glasses starting November 8th in Los Angeles. The temporary store will be around through the end of the year and allow customers to try out the glasses and customize their glasses cases as they shop.

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A year after I bought my first pair of Ray-Ban Meta glasses, the transparent limited edition frames mark how far they've come

Ray-Ban Meta smartglasses are already pretty fashionable, as they look nearly identical to a few of EssilorLuxottica’s best-selling sunglasses, albeit with the inclusion of neatly integrated cameras,

Meta is entering the retail space with a new pop-up dedicated to the Ray-Ban glasses. It opens November 8, and runs until December 31, in Los Angeles. At Connect 2024, Meta’s big press event, it gave a small peek into what the store will look like but is now bringing it to the public.

A business partnership between Meta and eyewear company EssilorLuxottica on Ray-Ban Meta smart glasses has helped the latter’s market capitalisation climb to more 100 billion euros (A$165 billion). “These new technologies will one day replace smartphones,