Retro tech manufacturer Retrospekt has partnered with lifestyle brand Sanrio to release the 'Hello Kitty Howdy Partner collection', blending film photography with cowboy-inspired aesthetics.

After five years of discussions, Sanrio, the Japanese firm which manages the character, has signed a deal with a unit of Warner Bros, New Line Cinema. The film's plot is not yet decided.

Sanrio's popular mascot Hello Kitty features in a brand-new collaboration with retro product developer and designer studio Retrospekt, becoming a cowgirl in a new vintage-style film camera release.

To kick everything off, Hypergryph shared a trailer highlighting all of the Arknights and Sanrio characters together. It features everyone appearing the chibi style Sanrio uses for its designs.

Cinnamoroll was crowned the fan favorite in the 2024 Sanrio Character Ranking, with the puppy claiming his seventh win in the past eight years. Hello Kitty remains in the all-time lead ...