Deiondra Sanders' baby is already showing that he is a huge fan of his grandad's work by sporting some Coach Prime merch.

Colorado Buffaloes star quarterback Shedeur Sanders, son of NFL legend and Buffaloes ... There hasn't been a release date announced for any merchandise up to this point. Nike's announcement ...

Colorado Buffaloes safety Shilo Sanders went under the radar for his ... Instagram reel of himself mailing custom "Headache Gang" t-shirts to fans via UPS. The items were gold packaged, and ...

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The hottest spot on the University of Colorado campus Wednesday afternoon might've been the The Buff Team Store, just a Shedeur Sanders pass ... hundreds of dollars of merchandise to the counter.

But as many pointed out then, the attention came more from the celebrities visiting Boulder, Sanders’s merchandise deals ... and Heisman aspirations for Shedeur Sanders, CU quarterback and ...

Colorado Buffaloes merchandise sales are staggeringly impressive ... so popular in the 80s and early 90s by rap group NWA. Shedeur Sanders signs NIL with Nike after Coach Prime's retro Diamond ...

There are opportunists at nearly every crosswalk, hawking T-shirts and unofficial memorabilia. The backside of the video board at Folsom Field Is adorned with quarterback Shedeur Sanders' new Nike ...

The Rocky Mountain Showdown between Colorado and Colorado State is more of a desperate cry for attention by two schools ...

In response, Sanders and Shedeur trolled former players on social ... Forty-dollar black T-shirts featuring 1980s Deion — the Jheri curls, the massive black shades, the gold chains — hang ...

One comment by Oklahoma State football coach Mike Gundy about the cost of adding a transfer player illuminates how NIL and ...