Duolingo’s playful and purpose-driven marketing strategy has transformed its lime-green owl into a global icon.

Explore 2025’s top marketing trends: brands as media, innovative collaborations, and AI-driven personalization. Learn how to ...

Stretch the numbers and you have the charitable womenswear's logo name in one element. There are classics, and then, there is ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Embracing your inner bore has never been more fashionable. Katie Rosseinsky explores how being a little bit dull became ...

In the world of Sanrio, the famous brand icon of kawaii culture, Pochacco has managed to gain a prominent place in the hearts ...

New year, new Veeda. The India-based CRO formerly known as Veeda Group has kicked off 2025 with a brand makeover.

Forsman & Bodenfors NY Group Creative Director Ivan Guerra predicts that the next big thing in the new year's marketing could ...

A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the ...

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options ...

Marketing isn’t what it used to be—and that’s the problem. Today’s teams are stuck fixing broken systems, wrestling with data that doesn’t deliver, an ...

As we explore how FIJI Water maintains its appeal amidst fierce competition, MARKETING-INTERACTIVE sat down with Wai Mei Lee, ...