Toy manufacturer Mattel has said it "deeply regrets" a misprint on packaging for dolls inspired by the new Wicked movie which listed the address for an adult website. The company recently released the singing dolls ahead of the long-awaited film starring Cynthia Erivo and Ariana Grande.

Multiple retailers, including Target and Amazon, are already selling the "Wicked" products online and in stores

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls.

The company advised those who have purchased the dolls "to discard the product packaging or obscure the link."

Mattel apologizes and pulls its line of 'Wicked'-themed dolls from stores after misprinting its website link, sending consumers to an adult film site.