For example, during a recent viewing ... (And now the same thing is happening with costs on streamers like YouTube TV.) ...

Attempts to restrict pharmaceutical advertisements have failed many times over the years, often on First Amendment grounds.

The holidays are a time for laughter, love, and-if we're being honest-tears. Every year, a few holiday commercials manage to ...

Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.

Discover this year's most emotionally engaging holiday ad. Find out how it inspired positivity and supported a charitable cause.

The television industry is witnessing a significant shift, with advertising now a central element of TV software. TV manufacturers are increasingly exploring the potential of their operating ...

Furthermore, gamers are receptive to interactive advertising formats. The study revealed that 83% of gamers are open to scanning a QR code on a TV ad for a video game, and 92% of those who would ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads ...

Advertising has become a focal point of TV software. We’re seeing companies that sell TV sets be increasingly interested in leveraging TV operating systems (OSes) for ads and tracking.

1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for RTL’s advertising ...

Toby Byrne, a veteran of the TV ad-sales game who enjoyed a long run overseeing those efforts at Fox, will take the reins at A+E Networks, succeeding Peter Olsen as president of the company’s ad ...

LONDON, United Kingdom — The UK government is banning daytime TV adverts for sugary foods like granola and muffins in its battle against child obesity, branding such popular items as junk food. Under ...