The solution uses a custom VAST (Video Ad Serving Template) ad tag, integrated into the video player, to deliver brand-lift ...

Netflix is the world's biggest streaming service, with a massive catalog of movies and shows. And despite its deep-pocketed ...

Global digital advertising market is projected to reach $1,065.8 billion in 2031 with a 2021-2031 CAGR of 10.34%, driven by the technological advancement, rising digital ad spending, growing Internet ...

While entertainment companies often use promotions and discounts to lure new customers, Apple TV+’s pitch has no catches, ...

After waiting nearly three years for "Severance" season 2 to arrive, it's finally almost here. If you need to catch up on all ...

If you're a student enrolled in a university (a US Title IV accredited college or university, per Hulu's website), you can sign up for Hulu (With Ads ... or live TV, we'll be here forever.

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...

As streaming services gained momentum, they sought a different approach to financing their platforms. Instead of relying on ...

Fans of Squid Game season 2 should watch these five thrilling films and TV shows such as The Hunger Games and the hit Netflix ...

DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...