Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.
The New Status Move: Designer Logos So Subtle They’re Barely There
Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...
Has Luxury Lost Its Shine?
Customers are complaining that they are getting less bang for their buck at the luxury store.
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Audi Says Goodbye To Its Iconic Four Rings With New E Concept And Branding In China
The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.
MARINA BAY SANDS UNVEILS 'ABOVE BEYOND' BRAND VISION AS IT REACHES NEW MILESTONE IN LUXURY TRANSFORMATION
The iconic integrated resort celebrates its brand and destination transformation; draws on world-class creatives in the launch of its brand positioning. SINGAPORE, Nov. 7, 2024 /PRNewswire/ -- Leading ...