Overall, executives said they expect stability in the market and are hoping to move past the slowdown in ad spending in ...

People are increasingly tired of seeing ads, so big brands, from Walmart to Chick-fil-A, are funding filmed entertainment ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Advertisers have grown wary of TV news programs in recent years, but a study from research firm Mediaprobe suggests the strategy is flawed ...

With 85% of U.S. households paying for at least one ad-free streaming service, the world of entertainment, especially ...

That’s only continuing now, as Google finds yet another way to push ads through Google TV. It feels like Google’s really been trying to cook up new ways to use Google TV to sell us stuff ...

The Government has told Parliament that over the past three years, the regulatory bodies have received seventy-three complaints against obscene and vulgar advertisements on private television ...

From a media buyer's side of thinking, agencies still have their own measure deals with Nielsen, which, no doubt, can be used -- if necessary -- to negotiate with Paramount for TV ad buys.

Future TV advertisers -- under the Trump administration ... prices on products coming from China and elsewhere? Some new ad copy might be a good idea, to think ahead: “New holiday shopping ...

LONDON, United Kingdom — The UK government is banning daytime TV adverts for sugary foods like granola and muffins in its battle against child obesity, branding such popular items as junk food. Under ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads ...