The introduction of App Tracking Transparency (ATT) has significantly impacted mobile app marketing, requiring advertisers to ...

Yves is the Co-Founder and CEO of WeWard, the free mobile app that rewards 20M people for walking. In an increasingly ...

In today’s competitive app marketplace, user retention is just as much of a success factor as it is with user acquisition.

Understanding the tech world can be challenging. There are many factors to consider, including current trends and the best ...

App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers ...

Discover the techniques fintech app Bilt Rewards uses to increase user retention, with a focus on maintaining a consistent, personalized user experience across multiple channels at scale. In this ...

Programmatic advertising has transformed the digital advertising industry by automating and optimizing the buying and selling of ad space. It relies on advanced algorithms and real-time bidding to ...