United Spirits Limited (Diageo India) has announced the appointment of Praveen Someshwar as CEO-Designate. Hina Nagarajan, the current managing director and CEO of Diageo India, will transition to ...

This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Snap Inc has appointed Ankit Goyle as head of marketing for India. He brings over nine years of experience from Apple, where he led category marketing and demand generation for iPhone and AirPods, ...

Once seen as a tool for purely technical tasks, artificial intelligence (AI) is increasingly being integrated into the world of art, design and technology today. While these tools help in creative ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.