Read to discover how aligning purpose and brand creates the foundation for determining balance between sales activations and ...

As Generative AI tools advance at an unprecedented pace, it’s no longer a matter of if AI will shape your marketing strategies, but how you can strategically employ it to gain a competitive advantage ...

Just when you think you've seen it all, P&G is forced to address teens eating detergent pods, Elon Musk sets X's press email ...

An overview of CIM our history and services. I would like to receive communications from CIM about marketing sector specific news. Thank you for subscribing to our Newsroom email. You will receive the ...

Why do ambitious marketers become CIM members? Joining our global marketing community extends beyond just support - you'll discover an environment dedicated to nurturing and advancing your career. It ...

An overview of CIM our history and services. I would like to receive communications from CIM about marketing sector specific news. Thank you for subscribing to our Newsroom email. You will receive the ...

In today's saturated marketplace, where consumers are bombarded with endless choices, the significance of a strong brand has never been more crucial for marketers. A good brand will connect beyond a ...

In 2024, the understanding that gender should not determine someone’s potential as a leader is widely accepted. Leadership abilities should be based solely on individual qualities. Yet, despite more ...